According to the data of iSuppli Company, because of the rapid development of the broadband access, support the global production of the consumer-elcetronics devices of the video of Internet to increase nearly 5 times from 2009 to 2013. By 2013, support the production of consuming electronic platform of amusement of the video of Internet to rise to 376,500,000 dollars from 80,500,000 dollars in 2008, these platforms include television, set-box (STB) , blue light player, game machine and specialized video platform.
Prediction of global production from 2008 to 2013 of the apparatus of Internet. (Source: ISuppli Company, May of 2009)
“Increasingly many people insert broadband internet through other apparatuses such as family computer and STB, this makes people watch the video of Internet becoming possible by downloading the way in wired and. ” ISuppli Company consumes to the senior analyst Sheri Greenspan of electron and says. “More important, people need to watch this kind of content on many kinds of different platforms. They hope to receive these contents very easily, still think their video quality is as clear as that of telecast in the sitting room at the same time. ”
Ask OEM of the new development and content of the searching new issue irrigation ditch to offer the commercial city to regard Internet TV as an extremely good development opportunity.
“Because Internet is video to grow up fast, the player which spans the electronic supply chain of whole consumption is developed, a lot of consumption electronics corporations think this will be another grand occasion that a digital family develop. ” Greenspan adds. “This chance involves consuming the electronic supply chain to make from semiconductor, contract to every branch of the system OEM. ”
Internet TV begins to be flourishing
Support the electronic platform of consumption of the video of Internet to be numerous on the market at present, will present more this kind of products in the following several years, including television, blue light player and DVD player, game machine and PC,etc., they will form one’s own ecosystem in the digital family.
Internet’s video great success, do not mean its development of market will be plain sailing. In fact, consume electronics corporation, face a lot of obstacle still, they need until consumer and whole supply chain explain the intersection of Internet and advantage of video patient and how realize them.
A main challenge is that the consumer feel very puzzled. In the face of choosing numerously, consumers are at a loss, because they do not know which platform or platform association this is selected on earth. Because Internet’s video development is still indeterminate, as to how they will receive the content or how does the provider offer these contents to them, consumers may confuse very much.
Another main challenge is the bandwidth. Though the broadband access in whole world has already been developed, most consumers still can’t visit Internet at a high speed. If consumers want to watch a large number of video contents broadcast immediately, the requirements for bandwidth will be higher.
Though the road is rugged, it is bright to broadcast Internet’s video prospect on many kinds of platforms. Develop the campaign of the digital sitting room to just begin.